“It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea.” – David Ogilvy
Here it goes.
This ad by Indian Post is little scary but it caught our attention with their social message – ‘Don’t turn a blind eye to accident victims’.
This Mahindra’s old ‘black & white’ print ad looks sexy without even employing the real ‘topless models’.
This antibacterial ad by Sanitol is little provocative but it is too good – “Touch him. And you touch everything he’s touched.”
This gory and bloody ad by Bangalore Traffic Police is really innovative and also had a great impact on citizens in Bangalore. Stop talking on phone while driving!
This billboard by Berger Paints from 2009 is one of the most powerful environmental ads ever done.
This one by Tide.
Fevicol video commercials always glued us to the television during breaks since our childhood. And they are good on ‘prints’ too.
Bill Gates is a priceless as….?
This 3D anti-smoking ad beautifully conveys the message to the smokers straight at their face.
Amul has one of the most wittiest advertising concepts where they always touch current events. Here is one of their best.
This ad on newspaper about constipation digested very well. Translation: “Unload in one shot!”
The Amando Milk ad in building makes us think and when you get their concept, it’s super cool.
This charity ad which raises awareness about disability is really touching and powerful.
And here is the ‘mother of all the advertising’. Any service that is touched by Yahoo always failed but this billboard is just brilliant.
Deepika Padukone was also not spared and they did this.
Promotion of cow.
Diamond or a maid? Ask your wife
Badnam enough to taste
Tea varieties based on actress names
Effective idea to promote condoms
Promotion for building toilets
THANKS FOR READING 🙂